Google’s E-E-A-T Guidelines: What They Are and Why They Matter

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Google’s E-E-A-T Guidelines: What They Are and Why They Matter

Google’s E-E-A-T guidelines, which stand for Experience, Expertise, Authoritativeness, and Trust, are a set of quality guidelines that Google raters use to evaluate the quality of a web page. These guidelines are used to help Google determine which pages deserve to rank higher in search results. Let´s deep dive into them:

Experience:

Google wants to see that the creators of content have the necessary experience to write about the topic at hand. This could be a personal experience, professional experience, or a combination of both.

Expertise

Google also wants to see that the creators of content have the necessary expertise to write about the topic at hand. This means having a deep understanding of the topic and being able to communicate that understanding clearly and accurately.

Authoritativeness

Google wants to see that the creators of content are authoritative figures in their field. This could be because they have a lot of experience, they have published their work in reputable publications, or they are recognized experts by other experts in the field.

Trust

Google wants to see that the creators of content are trustworthy. This means being honest and transparent and avoiding misleading or false information.

Google’s ranking algorithm looks at these factors to determine which pages to show at the top of search results. Pages that meet Google’s criteria for high-quality content are more likely to be shown first. This means that you should focus on creating high-quality content if you want your website to rank well in search results.

After comprehending the significance of meeting E-A-T criteria, it’s crucial to implement measures to achieve it. And there are a couple of strategies you can employ to accomplish this.

  • Create high-quality content that is informative, engaging, and relevant to your target audience
  • Make sure your content is written by experts who have the necessary experience and expertise to write about the topic at hand
  • Build relationships with other authoritative websites in your field
  • Promote your website and content through social media, email marketing, and other channels
  • Be transparent and honest in your dealings with users
  • Avoid misleading or false information on your website.

 

It won´t be from day to night, but by following these guidelines, you can improve your website’s E-E-A-T and increase your chances of ranking higher in search results. This can help you to attract more visitors to your website and grow your business.

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